“Halal, can it be me personally you are looking for? “

“Halal, can it be me personally you are looking for? “This is a note that is clear not just in the software, but additionally through Muzmatch’s advertising promotions.
In October 2018, it established adverts regarding the London un derground with catchy expressions like “Halal, could it be me personally you are looking for? ”
It launched a campaign that is second January with similarly tongue-in-cheek taglines.
Younas stated the business wished to create a good message that has also been funny.
“It is a part that, particularly for the Muslim part, does not get portrayed very often, ” he stated. “Unfortunately it is usually negative. We wanted to do things a little differently, freshen things up a little. ”
He included that the response to the adverts happens to be “overwhelmingly positive, ” with a lot of attention on Twitter and Instagram.
“clearly there have been a couple of EDL English Defense League, a far-right, Islamophobic organization types whom fundamentally can’t stand any type of Muslim guide, ” he included. “We had a little bit of that, but that has been 1% associated with the feedback we’d. ”
Help from Silicon ValleyAnd the strategy truly appears to be paying down.
Into the summer time of 2017, Muzmatch ended up being accepted into Silicon Valley-based accelerator Y Combinator, that have supported the kind of Airbnb, Dropbox, and Reddit and offer a community of resources and help for startups — in addition to investment.
“They spend $120,000 for 7% of this company, ” Younas explained. “13,000 businesses use, 800 are flown off to bay area for a job interview, and 100 are accepted. It is harder to get involved with than Harvard. ”
He included that Muzmatch ended up being the very first startup that is muslim-centric ever be supported by Y Combinator.